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Media consumers in the USA spent 70% of their video viewing time on top streamers 17 SEP 2021

Data

Media consumers in the USA spent 70% of their video viewing time on top streamers

Approximately 44% of audiences spend 76% or more of their OTT viewing time on broad-based services such as Netflix, Tubi, and AMC+, while others, 48%, spend 25% or less on niche services.